Villacaro Farms
Full branding & Visual development
branding | website design | photography | print design | social media | illustration
Launched in 2021, Villacaro Farms is a locally owned, woman operated farm that sells prime Wagyu beef and farm fresh eggs.
As the Brand Designer, I was tasked with creating the visual world of Villacaro. This project allowed me to utilize many design strategies and artistic skills. The brand design keywords from the farm owners were ‘high-end’ and ‘nature’.
I loved developing concepts that encapsulated the contrast between these keywords. Yes - this is a farm, with dirt, bugs, and manure - but the sophisticated type and strong illustrations of the logo perfectly matches the products ‘high-end’ experience and taste Wagyu beef is know for.
Logo variations and color palette.
Illustration
Chicken illustration and design for stamp on egg cartons.
Filmed and edited reel for Instagram.
Market Collateral
Business card and banners. layout design photo edits
As a vendor in one of Virginia’s biggest farmers market, we went big - and bold - so you can’t walk by without noticing Villacaro Farms.
Website Design
interactive features, responsive design for mobile, and copywriting.
Web page Designs
Photoshop Edits
Even cows need a little beautification….flies be gone!
original
revised
original
revised
original
revised
