Whale
Full Service Marketing & Advertising Agency
Art Director
digital advertising | print design | concepting | photography | animation | website design
2 years as an Art Director at Whale, leading the creative direction for my team and collaborating on marketing strategies. Clients range across a variety of industries from utilities, real estate, banking, and pharmaceuticals. Develop close relationships with clients including: Washington Gas, Philadelphia Gas Works, Reliant Glycosciences, Aadi Biosciences, and Landeavor.
Execute projects follow established brand guidelines as well as provide innovative campaign concepts that impress clients and reach their goals.
Washington Gas, On-Main Conversion Campaign 2022
Direct Mail, Microsite & Facebook Ads
print design & production website design digital ad design photography & photo composites
6x11 Direct mail postcards with mirrored design for 15,000 mail drops to customers in the DMV area.
Microsite design for campaign landing page.
Facebook Lead Generation Ad (version 1). Impressions: 49K Reach: 18K Clicks: 345
Additional ad sizes for Facebook and Instagram.
Facebook Lead Generation Ads (version 2). Impressions: 61K Reach: 22K Clicks: 376
Washington Gas, Energy Assistance
Bilingual Flyers
print design & production layout
Bilingual, half-page flyers available at customer service locations with adaptable creative for each region: D.C., Virginia, and Maryland.
Reliant Glycosciences
Brand Elements & Banner
illustration branding banner design
Conference banner showing scientific findings on IgA Nephropathy.
Custom illustrated kidney and antibodies showing the development of kidney disease.
New Jersey Natural Gas, Awareness Campaign 2023
Microstie, Facebook ads and Google Ads
website design & development digital ad design wordpress
Campaign landing page with innovative carousels highlighting both energy efficiency and energy assistance programs.
Ads contributed to a 60% program enrollment increase for New Jersey Natural Gas year over year.
(left: Google display and retargeting ads, right: Facebook carousel ads)
New Jersey Natural Gas, OBC Campaign 2023
Bilingual Letter, Envelope, and email
print design & production email design mailchimp
English and Spanish, dynamically printed, double sided letter and bilingual envelope with targeted mailing to overburdened communities (OBC).
OBC email campaign with 3 drops and design corresponding to the letter.
New Jersey Natural Gas, Commercial Mailer
High-Impact Box
print design & illustration
Design for a high-impact box that encompassed a branded pizza cutter and oven mitt.
Additional Work
Postcard and Facebook Ad for the Parts & Labor Program of Philadelphia Gas Works.
Social Media Animation for Whale.
PGW Flyer for VRF with custom infographic.
Social Media Graphic for Whale.
Social Media Animation for Whale.
Social Media Animation for Whale.
Campaign storyboard for Corning Natural Gas.
Social Media Animation for Whale.