Branding
Web Design
Photography

There’s nothing better than having a trainer on your side to push your limits. It was important for Gillian’s brand to capture her sharp-witted personality and powerful coaching presence.

Gillian wanted a logo that was simple, modern, and minimalistic. The bright lime green is eye catching, and shines while being kept in check with the black and gray supplements.

striking youthful energetic

We took a bold, energetic lighting bolt and added a fun twist to create her original and exciting logo mark. The negative space through the bolt keeps your eye moving and lended well to bring the same feature to her custom icons.

All the elements together, with the strong photography, created a cohesive and impactful brand that matches her health and fitness motto: it’s all about striking the perfect balance.